Half a century ago the sociologist John O’Neill wrote that ‘the privatisation of meaning is a principal source of social control in a liberal society.’

It was our experience of the often benign, non-material and beauracratic ways in which this privatisation occurs in everyday life and re-produces the status-quo that brought us together. Our collaborative purpose through Self/Other over the next decade is, very simply, to re-socialise meaning. 


In old money we provide services in research, evaluation, organisational development and community development.

In the new we unify these outcomes within a process of participatory action research and group learning that uses visual and creative techniques to produce twenty-first century ethnography. 



We only have one process, but because it’s organised around an ethic of participation it’s one that can integrate into any context. It delivers not only research outcomes, but development outcomes too - whether the context is a community, team or organisation.

For individual participants in this process there are also a variety of personal outcomes including new confidence, skills and insight. You can even join our network of ethnographers and help spread the approach. Most fundamentally, you learn how to see; to notice the structure of our social world hidden in plain sight.